Carbon Forum America (CFA)-
Carbon Points Trading Cards
Reaching your target audience is very important. It’s also important to present your message in a way your target can understand. Sometimes a little “tongue in cheek” approach conveys more than reams of dry information could.
For CFA, an environmental trade show and conference with an international audience, we concepted the idea that trading carbon points is like trading game cards. Windmill equals good points. Smog-filled highway equals bad. We know which ones we’d want in our collection!