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Our Services : Integrated Marketing : B2B Marketing

When your marketing efforts cross into different media like print, the web, and events like tradeshows or product launches, it needs to be coordinated for consistency. Beyond that, each effort needs to support the other and build to be greater than the sum of each individual effort. That’s integrated marketing.

Print design campaign for Carbon Forum America, an international environmental trade show and conference.

Carbon Forum America (CFA)-
Carbon Points Trading Cards

Reaching your target audience is very important. It’s also important to present your message in a way your target can understand. Sometimes a little “tongue in cheek” approach conveys more than reams of dry information could.

For CFA, an environmental trade show and conference with an international audience, we concepted the idea that trading carbon points is like trading game cards. Windmill equals good points. Smog-filled highway equals bad. We know which ones we’d want in our collection!


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