Alexian Brothers Urgent Care Center
Alexian Brothers Health System came to CBM in need of some campaign ideas for their Urgent Care Center. They had designers and writers in place but needed fresh ideas. They needed a direction with “legs” that was flexible enough to address a topical situation while highlighting the benefits of their Urgent Care facilities.
“Imagine What They Would Miss If…” was chosen. The headline would continue by including one of life’s events potentially missed due to an emergency. These life ‘time outs’ can be resolved quickly at the Urgent Care Centers, getting patients back to the things that matter.