When the market you’re trying to reach is just too big to contact them all directly, advertising is the tried and true method. It can be targeted in a multitude of ways such as by industry, publications, regions, demographics or zip codes.
Did you know it was only after the movie “Office Space” that Swingline actually started selling a red stapler? Up until that point, they didn’t offer one.
Swingline’s goal is always to be on the front line in any office, even as the office changes. With that in mind, we developed this ad showing the world they’re evolving as fast as work does.