Creative Director - Principal Element
Gary is the Co-Founder, Principal Element and Creative Director of Carbon-Based Marketing, Inc. With over 20 years in marketing, Gary brings a breadth of experience in the areas of branding, strategic planning and creative development.
Gary’s background includes working as an Illustrator, Creative Director and Brand Strategist. He is a skilled photographer and award-winning designer retained by internationally renowned organizations to lead all phases (concept to delivery) of creative projects. Clients include Federal Express, Courvoisier, Sears, Abbott Labs, Caterpillar, Baxter, the NBA, Swingline, Bunn Coffee, Ford Motor Company and the Olympics among others.
Gary brings a strong background of strategic thinking and implementation focused on helping clients achieve their goals with each project. He has worked in a wide variety of industries including: medical, pharmaceutical, environmental, financial, technology, manufacturing and retail. He has experience in both B to B and consumer markets. His experience with clients of all types ranging from Fortune 50 to independent start-ups give Gary a depth of understanding of industries and clients that help serve their unique needs.